Once you’ve discovered ideas through Answer The Public and checked volumes and keyword difficulty via Ahrefs, the next step is to flesh out a world-class outline so that your content can do what it’s supposed to do: get to the top of the rankings on search engines.Ĭontent Harmony’s Content Briefs workflow prevents you from having 30 different tabs open at once as you try to understand the H2s and H3s to include, common queries on sites like Quora, Reddit, and Stack Exchange, what supplemental keywords to add, and high-quality outbound links to add authority to your content. Other Picks: KeywordTool.io, Semrush, Moz Keyword Explorer Content Brief Workflow Nonetheless, Ahrefs is a solid addition to the list of best website content writer software. The full Ahrefs suite is ideal, of course, but its advanced features are more suited for SEO folks than content writers. Whether it’s some quick keyword research while planning an editorial calendar, or for use in a freelance pitch, the tool allows you to test ideas quickly. What we like about Ahrefs is that its free tools are often a great starting point for content writers. Screenshot from Ahrefs' free keyword generator tool. You will need a paid plan to uncover more granular insights and SEO research. The top 10 keywords, ranked by volume, can be accessed without a credit card. With the home security camera keyword, for example, the Ahrefs free tool offers a list of ideas both in the ‘phrase match’ and ‘questions’ bucket. It includes a bunch of free tools that content writers can use to validate their ideas, check keyword volumes and difficulty, and understand how hard it might be to rank for a specific term. Keyword Research Tool We love that Ahrefs has multiple free keyword tools available.Īhrefs is a world-class website content and SEO software tool, and you don’t necessarily need a paid plan to get started. Nonetheless, free plans give you three daily searches while paid options allow you to track trends, set up alerts, and get onboarding and training support. Some might be relevant to your business, while others may be wildly off the mark. Not all of Answer The Public’s suggestions are applicable to your content marketing strategy, so don’t treat each suggestion as an idea. Others have split intent, such as “ are home security cameras admissible in court”. Some of them are high on purchase intent, such as “ what home security cameras work with alexa”. Plugging in “ home security cameras” into the tool offers a range of suggestions, across varying search intent. What we like about Answer The Public is that the sheer volume of content ideas is hard to find in another free app. The tool scrapes through Google’s autocomplete search suggestions to compute a list of content ideas, based on actual searches. Plug in your seed keyword and hit search. Audience Research Tool Suggestions on a variety of types of questions and related keywords.Īnswer The Public’s freemium tool helps you uncover what people ask on the web related to your target keyword. Firstly, are people searching for the topic you plan on writing about? Unless your goal is to write contrarian thought leadership content, which may not have a ton of existing search volume, there’s merit in planning your editorial calendar around topics that people want answers to.Īnd once you’ve decided on topics relevant to your business, the next step is to craft a detailed outline that takes into account supporting keywords, content structure, and supplemental questions that your target audience also asks online. Spending time to plan, research, and outline your content solves several key issues.
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